Airbnb supports van Gogh heritage

  • Many dozens of locations recall Vincent such as in Nuenen, the little Reformed church where Vincent's father was pastor.

March 29, 2019, Oisterwijk, Netherlands - A day before van Gogh's 166th birthday, Airbnb announces it will donate more than €25,000 to the Van Gogh Heritage Foundation, a nonprofit dedicated to van Gogh's heritage in Brabant. The donation is part of Airbnb's Community Tourism Program, a fund launched in 2017 to support local projects in regions, bring people together and preserve local heritage.

The donation will be used to attract more visitors by improving educational programs at the three Van Gogh Heritage Centers (Nuenen, Zundert and Etten-Leur). This is the largest donation the foundation has ever received from a tourism partner, as well as the largest donation from an international donor. The Province of North Brabant has also agreed to supplement the donation, bringing the total amount to more than €90,000.

In addition to the donation, Airbnb has also partnered with the Van Gogh Heritage Foundation to create three new Social Impact Experiences. Social Impact Experiences are a special category of Airbnb Experiences, where Airbnb does not charge a service fee, so 100% of the revenue goes directly to the nonprofit organization. Ranging from unique walks in the places where van Gogh painted, to listening to unknown stories about Vincent's private life, these Experiences will be a new source of revenue for the foundation in the coming years, allowing visitors to see beyond the museums by bringing the artist's works to life and spreading tourism throughout his home region.

Airbnb Social Impact experiences

  • Walk in Van Gogh's footsteps - Nuenen

    Art lover and host Hans lives in Nuenen and works as a guide at the Vincentre museum. In Nuenen there are no fewer than 23 locations that recall Van Gogh, fourteen of which are reflected in his paintings. Hans leads you around and takes you to the little church. A special experience because this little church is exceptionally open to Airbnb guests. Follow in Van Gogh's footsteps and see what he saw and what inspired him.

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  • Van Gogh's native soil tour - Zundert

    Brabant-born playwright Peter has been inspired by Vincent Van Gogh since childhood. Peter takes you to Vincent's birthplace: Zundert. The tour starts in the rectory where Van Gogh's father was pastor for 22 years and you visit Het Vincent van GoghHuis. Not a classical museum but an interactive experience! Especially for this visit, Peter will also open the doors of the little church in Zundert and show you the grave of Vincent's older brother and namesake.

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  • Becoming Vincent van Gogh- Etten-Leur

    Host Vincent shares not only Van Gogh's first name but also his birthplace. From an early age, he was curious about the famous painter's life story. He studied his letters and discovered why Etten-Leur was important in Vincent van Gogh's development. He welcomes you to his home with a typical treat and, during Becoming Vincent van Gogh', reveals one of Vincent's best-kept secrets. Follow his footsteps in the city where Van Gogh's life's work began!

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